We Own the East | The City Special | Footlocker NYC

Outside Madison Square Garden for Game 2, Foot Locker and Nike turned the Air Force 1 Low “Knicks” into a street-level playoff statement built for the New Yorkers who carry the energy of the team beyond the arena.

A’Ja in A’TL | A’Two Dinner with Hibbett

Set in Atlanta, with its proximity to home and its influence across fashion, sport, and creative culture, the evening was designed to honor A’ja Wilson in a way that felt personal, credible, and fully in step with the world around women’s basketball.

Football University 2026 | Dick's Sporting Goods

Held at Robert Morris Island Sports Facility in Pennsylvania, the event brought together 140 Dick’s Sporting Goods employees for a full-day program centered on education, product storytelling, and firsthand trial. 

Carter’s Cup powered by Umbro

Carter’s and Umbro, introducing the collaboration through Carter’s Cup was a multi-part experience designed to carry the collection from retail anticipation into live community engagement.

Jordan Brand x SNIPES | PHLI Gallery

Hosted at Connect Gallery in Hyde Park, the PHLI Gallery used one of Chicago streetwear culture’s foundational names as the frame for a museum-style consumer journey rooted in PHLI’s history.

Jordan Brand Classic 2026, Foot Locker | Torrance, CA

Held at El Camino College in Torrance, California, the activation turned game-day energy into a branded environment where fans could do more than watch.

2026 Super Bowl - Shoe Palace

Three days of nonstop energy, custom jersey heat-pressing every day, and moments you really had to be there for.

Generational Greatness TN | Hibbett

Generational Greatness came to life in Nashville through a community-centered experience with Jordan Brand and Hibbett, celebrating young women, live talent, styling, product moments, and a donation to Notes4Notes.