3-2
Design
What we do
Interactive Customization
3-2 Design specializes in live customization and branded product moments that are made to function in real time and hold up in market. Our capabilities span heat press, hats, embroidery, laser engraving, and cut-and-sew, giving brands multiple ways to turn standard product into something more personal, more considered, and more worth keeping.
Whether the ask is on-site personalization for an activation, custom headwear for a launch, embroidered apparel, engraved accessories, or fully developed sewn pieces, we build the systems and output that make the experience tangible. The result is custom product that feels intentional in the moment and strong enough to carry the brand well beyond it.
feature story
Foot Locker x Family Style Fest
Soccer, Style, and Customization
Set inside one of Los Angeles’ busiest festival environments, the experience placed Foot Locker at the intersection of football culture and streetwear through live jersey customization, gameplay, product discovery, and digital content designed to travel beyond the event.
Agency 3-2 has been an integral Hibbett partner on both our Nike and Jordan initiatives for years.
Their dedication to authentic storytelling and meaningfully bringing our campaigns to life, has a value way beyond what is in the budget line item. From collaborative ideation, talent sourcing, event logistics and management to beautifully curated final deliverables, they are a valued partner and a true member of our team!
Kelly Bowman
Community Marketing at Hibbett