Medal Engraving
Customization
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A live race-weekend customization experience that turned each finisher’s medal into a one-of-one record of the achievement.
During race weekend, Oakley created an opportunity to extend the finish-line experience through personalization. 3-2 Design delivered complimentary onsite medal engraving that allowed runners to add their names and finish times to their medals in real time.
More than 200 medals were engraved throughout the activation. Each finished piece became a permanent record of the race, giving runners a keepsake tied specifically to their performance rather than a standard event takeaway.
Focus Areas
Live Customization
Laser Engraving
On-Site Production
Guest Flow
Production Management
Focus Areas
Personalized Keepsakes
Brand Integration
Queue Management
Quality Control
Event Staffing
Project Story
Personalization makes the achievement permanent
Race weekend gave Oakley a clear opportunity to add value after runners crossed the finish line. We developed a live engraving experience that transformed each medal from a standard race object into a personalized record of the athlete’s result. By applying names and finish times onsite, 3-2 Design created a direct connection between the physical medal and the individual effort behind it.
The activation combined precision engraving, organized guest flow, and real-time production within a high-traffic event environment. More than 200 medals were completed throughout the experience, with each piece reviewed for placement, clarity, and finish before returning to the runner. The result was a premium customization moment that extended Oakley’s role beyond the race itself and gave participants something personal to carry forward.
It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago