WNBA x TOGETHXR
ALL-STAR 2022 CHICAGO
A first-of-its-kind rooftop gathering that brought together the power players of the WNBA and beyond during All-Star Weekend in Chicago.
During WNBA All-Star Weekend 2022, we partnered with the WNBA and TOGETHXR to create their first rooftop gathering in the heart of Summertime Chi. Set against the Chicago skyline, the experience brought together players, legends, media voices, and cultural figures for a night designed around access, connection, and the growing influence of women’s basketball.
Guests including Sue Bird, Sheryl Swoopes, Jonquel Jones, Holly Rowe, and Chance the Rapper moved through an atmosphere that felt social, visible, and fully in step with the importance of the weekend. The rooftop became a meeting point for the people shaping the game on and off the court, giving the wider WNBA community a place to gather, connect, and celebrate together.
Focus Areas
Experience Strategy
Event Production
Guest Experience
Talent Relations
Cultural Programming
Focus Areas
Hospitality
Venue Transformation
Brand Integration
Content Capture
On-Site Management
Project Story
The Weekend's Gathering Place
We designed the rooftop as a fluid social environment rather than a tightly programmed event. Live art gave the space a creative focal point, while the DJ carried the pace of the night and kept the energy moving between conversations, photo moments, and spontaneous interactions. The format gave guests room to circulate, reconnect, and experience All-Star Weekend outside the usual structure of games, panels, and appearances.
What made the evening land was the mix of people and the ease of the room. WNBA stars, league legends, media leaders, artists, and cultural voices shared the same space without hierarchy or separation. The result was a gathering that felt current, connected, and unmistakably Chicago, giving the wider community around women’s basketball a place to be seen together.
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It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago