The PHLI
Gallery
A museum-style Chicago streetwear experience that connected the Air Jordan 1 Low OG “Banned” to PHLI’s history, Dave Jeff’s authorship, and the next generation of the city’s creative culture.
For Jordan Brand x SNIPES, the Chicago launch of the Air Jordan 1 Low OG “Banned” called for more than a product moment. It needed a setting with memory, credibility, and a point of view rooted in the city. We developed the PHLI Gallery at Connect Gallery in Hyde Park as a museum-style journey through Dave Jeff’s influence and PHLI’s place in Chicago streetwear.
The experience brought together archival imagery, physical installations, recreated visual cues, exclusive merchandise, live customization, commissioned artwork, and a SNIPES Reserve release within one connected environment. Each element gave guests another way to understand the history behind PHLI while engaging with the product in the present.
Focus Areas
Experience Strategy
Creative Direction
Spatial Design
Cultural Storytelling
Retail Activation
Focus Areas
Archival Curation
Live Customization
Artist Integration
Product Launch
Event Production
Project Story
A Launch Rooted in Local Influence
The Air Jordan 1 Low OG “Banned” gave Jordan Brand and SNIPES an opportunity to create a launch grounded in the people and places that shaped Chicago streetwear. We used PHLI as the cultural frame, building the experience around Dave Jeff’s authorship, archival material, past collaborations, and the visual language associated with the brand. Rather than place Chicago references around a product release, the gallery allowed a Chicago story to determine how the product was introduced.
The completed experience operated as a cultural exhibition, retail environment, customization space, and community platform. Guests could move through PHLI’s history, shop exclusive merchandise, personalize hats in the PHLI Lab, engage with work from local artists Fading Royalty and Reco the Great, and access the Air Jordan 1 Low OG “Banned” through the SNIPES Reserve app. The final chapter at Kenwood Academy carried the story toward the next generation, proving the release could honor established influence while creating space for new creative expression.
It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago