DSG x UT
Longhorns,
up Close
A multi-sport athlete experience connecting Longhorn fans with the next generation of Texas talent through live conversation, photography, signing, music, product, and giveaways.
We brought athletes from across Texas Athletics into one DICK’S Sporting Goods experience, creating a broader celebration of what it means to compete for the Longhorns.
The lineup spanned softball, baseball, track and field, tennis, rowing, beach volleyball, and swimming, giving fans direct access to athletes representing multiple sides of the university’s sports culture.
Focus Areas
Athlete Integration
Experience Strategy
Moderated Programming
Multi-Sport Storytelling
Fan Engagement
Focus Areas
Photo Experience
Autograph Experience
Product Integration
Giveaways
On-Site Production
Project Story
One School.
Seven Sports.
One Standard.
Texas Athletics is bigger than any one program. The same expectations around preparation, competition, and school pride move through every sport wearing burnt orange.
We built the experience around that range, bringing athletes from seven disciplines into the same environment and giving fans a chance to hear, meet, and engage with the people behind the uniforms.
Different sports brought them there.
Burnt orange connected them all.
Katie Stewart, Sam Cozart, Mia Maxwell, and Mariah Maxwell anchored the live panel, bringing perspectives from softball, baseball, and track and field into the same conversation.
Additional appearances from Oliver Ojakaar, Elizabeth Ionescu, Phoebe Wise, Lily Davis, Rex Maurer, Anthony Pack Jr., Adrian Rodriguez, and Linkin Garcia expanded the celebration of Texas athletics.
From athlete access and live conversation to signing moments, music, giveaways, and a surprise $500 shopping spree for six fans, the experience brought Texas Athletics closer to its fans while giving Longhorn pride multiple ways to show up.
It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago