NIKE CHICAGO
WNBA ALL-STAR WEEKEND 2026
A premium retail takeover that brought the performance, personalities, product, and culture of women’s basketball into Nike Chicago for All-Star Weekend.
For WNBA All-Star Weekend 2026, we transformed Nike Chicago into a destination built around the women moving basketball forward. Across the store, athlete appearances, exclusive product, elevated visual merchandising, interactive moments, photography, and live music gave fans multiple ways to experience the game beyond the court.
At the center of the programming, The Art of Getting Buckets brought fans closer to the craft behind elite scoring. Athlete conversation and product storytelling created a direct connection between what fans see on the floor and the preparation, mindset, and performance innovation behind it.
Focus Areas
Experience Strategy
Retail Transformation
Athlete Integration
Panel Programming
Product Storytelling
Focus Areas
Visual Merchandising
Consumer Engagement
Content Capture
Hospitality
On-Site Production
Project Story
The Art of
Getting Buckets
At Nike Chicago, the store became a place to experience basketball from multiple perspectives. Fans could discover new product, hear directly from athletes, move through interactive installations, capture editorial content, and spend time inside an environment shaped around the energy of the weekend.
The programming moved beyond highlights and stat lines to explore the preparation, mentality, technique, and decision-making behind elite offensive performance. Fans received direct access to how athletes think about creating advantages, building confidence, and performing when the possession matters.
Each area gave guests another entry into the weekend. Product remained central, but it lived alongside athletes, music, photography, and programming rather than operating as a separate shopping experience.
These interactions gave fans a different kind of access than they receive from the stands. Conversations, appearances, and shared moments brought personality and perspective into the store while giving athletes a platform beyond competition.
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It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago