JORDAN BRAND THE ONE | 2026
A three-city basketball platform built around 1-on-1 competition, athlete access, community development, product engagement, and custom design.
Across Chicago, New York, and Los Angeles, we helped bring Jordan Brand’s The One Tournament to life as more than a bracket. Each stop gave young hoopers a place to compete, train, test product, engage with Jordan Brand athletes, and experience the culture surrounding the game in a way that felt specific to the city.
The common thread was access. Access to competition. Access to elite athletes. Access to product. Access to the kind of spaces where young players could see how their own game connects to something larger.
Through 3-2 Design, we also helped shape the visual identity around competition and finals moments, including custom apparel that gave participating athletes a stronger sense of place within The One. We made each stop with enough consistency to feel like one platform and enough flexibility to let each market speak for itself.
Focus Areas
Product Trial
Retail Activation
Custom Apparel
3-2 Design
On-Site Production
Focus Areas
Experience Strategy
1-on-1 Competition
Athlete Integration
Community Clinics
Youth Development
Project Story
ONE PLATFORM. THREE CITIES. ONE QUESTION.
The One was built around basketball in its most direct form: one player, one defender, one chance to show what you can do. Across North America, that competitive idea expanded into a broader experience for the next generation, combining city qualifiers with clinics, athlete appearances, product moments, retail programming, and design.
We helped make each stop feel like part of the same Jordan Brand world without flattening the personality of the markets. Chicago leaned into the park and competition culture. New York brought The One into retail and interactive skill play. Los Angeles centered community clinics and athlete access. Together, the three cities created a complete path from learning to competing to seeing the game at its highest level.
It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago