Unfazed Market
A creative marketplace where Nike Studio Fleece became the canvas for women designers, live customization, and one-of-one consumer expression.
At the August 29 Unfazed Streetwear Market, we helped Nike and Hibbett build The Swoosh Loft, an immersive environment designed around creativity in motion.
The activation centered five women designers competing through one-off interpretations of Nike Studio Fleece, while consumers moved through live Air Force 1 and apparel customization, digital personalization, designer storytelling, product discovery, and content moments. The result turned customization from a finishing touch into the core experience.
Focus Areas
Experience Strategy
3-2 Design
Customization Systems
Digital Experience
Footwear Customization
Focus Areas
Apparel Customization
Designer Integration
Retail Product Storytelling
Spatial Design
Consumer Journey
Project Story
a Working Studio for Nike’s Most Iconic Silhouettes
The Unfazed Streetwear Market stands as a premier cultural platform dedicated to independent creators, grassroots fashion, and community-driven streetwear culture. When culture powerhouse Quavo hosted the landmark event in Atlanta, 3-2 Design partnered with the platform to engineer an immersive live customization experience anchored by a high-stakes, $5,000 design battle.
Five visionary women designers pushed the boundaries of traditional sportswear, treating the collection as a blank canvas to showcase how everyday garments can be reinterpreted.
Instead of simply viewing the work, guests were invited directly into the process inside The Swoosh Loft, an interactive environment designed around the philosophy that personal style is actively constructed rather than prescribed. To bridge the gap between imagination and physical production, 3-2 Design developed an intuitive kiosk journey that streamlined the entire artist workflow.
This seamless interaction simplified a highly complex custom operation, making the technology feel natural while leaving the final, intricate craftsmanship entirely in the hands of skilled makers. The activation came to life as a working creative studio where consumers watched artists transform iconic Nike Air Force 1s and fleece in real time.
Guests who purchased participating products could select their own bespoke treatments; ranging from live airbrushing and stencil selections to crystal applications, ombré pockets, and heat-pressed embellishments.
By moving fluidly from digital selection to a finished, one-of-one piece, guests left with a tangible product shaped by their own style choices and the hand of the artist who made it.
It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago