ALL-STAR WEEKEND 2025 |
SAN FRANCISCO
At All-Star Weekend in San Francisco, we brought the Jordan Brand to life with a series of immersive, tech-forward experiences. At the Foot Locker pop-up, six handcrafted storytelling cubbies highlighted iconic moments and sneakers from Michael Jordan and Jayson Tatum, blending retail with museum-like storytelling. Our Digital Graffiti Wall featured evolving AR displays and timed content drops—transforming for Tatum’s arrival with “DEUCE” visuals and his “Zero Pressure” mantra. The Unbannable Air activation let fans wear the Tatum Blueprint 3s, test their vertical jump, and capture photo moments soaring over San Francisco. In partnership with Jordan Wings, we hosted local youth for surprise athlete meetups, product seeding, and interactive clinics—deepening their connection to the brand through play, style, and inspiration.
MJ + JAYSON TATUM STORYTELLING CUBBIES
We were thrilled to bring the Jordan Brand space to life at the Foot Locker pop-up with 6 Michael Jordan and Jayson Tatum inspired storytelling cubbies.
Each handcrafted cubby highlighted a different moment or shoe, complete with details on when to grab them at Foot Locker. It felt like a museum tour for sneakerheads, allowing consumers to engage and connect with the legacy while shopping. A unique blend of storytelling and style!
Cubby 1: ‘Zero Pressure’
Cubby 2: Blueprint 3
Cubby 3: 40th Anniversary
Cubby 4: AJ1 Black Toe
Cubby 5: Lucky Shorts
Cubby 6: Flu Game
UNBANNABLE CREATIVITY: DIGITAL GRAFFITI WALL
Our Digital Graffiti Wall at All-Star Weekend in San Francisco combined creativity, interactivity, and technology, offering fans a unique, hands-on experience. Consumers engaged with dynamic digital art that evolved throughout the event. A standout feature was timed content drops, where the wall’s graphics changed based on featured athletes. When Jayson Tatum arrived, the wall transformed with Tatum-themed visuals, including his signature shoe, “DEUCE,” and the mantra “Zero Pressure.”
MAIN COMPONENTS:
1. Displays for Tatum, San Francisco/ASW, Community Wall
2. Augmented Reality.
UNBANNABLE AIR: JUMP ACTIVATION
‘Unbannable Air’ is an interactive activation celebrating Michael Jordan’s legendary legacy and Jayson Tatum’s modern creativity. This event blends Jordan’s rebellious spirit with Tatum’s forward-thinking style for an unforgettable fan experience.
Highlights include a vertical leap challenge, immersive storytelling, and exclusive photo moments. Guests can strike their Jumpman pose—this time jumping over San Francisco—and test their skills inspired by Jordan’s iconic 48-inch vertical leap.
MAIN COMPONENTS:
1. Shoe trialing of the Tatum Blueprint 3
2. Interactive jump measuring your vertical
3. Instant digital sharing
4. Poster-sized print out of your photo
5. Tatum Blueprint 3 Giveaway / 40th Jumper giveaway
THE CLINIC: ATHLETE APPEARANCES
‘Unbannable Air’ is an interactive activation celebrating Michael Jordan’s legendary legacy and Jayson Tatum’s modern creativity. This event blends Jordan’s rebellious spirit with Tatum’s forward-thinking style for an unforgettable fan experience.
Highlights include a vertical leap challenge, immersive storytelling, and exclusive photo moments. Guests can strike their Jumpman pose—this time jumping over San Francisco—and test their skills inspired by Jordan’s iconic 48-inch vertical leap.
MAIN COMPONENTS:
1. Shoe trialing of the Tatum Blueprint 3
2. Interactive jump measuring your vertical
3. Instant digital sharing
4. Poster-sized print out of your photo
5. Tatum Blueprint 3 Giveaway / 40th Jumper giveaway