AIR MAX DN8 LAUNCH AT CITY SPECIALTY

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We were tapped to digitally launch the Air Max Dn8 at City Specialty across four major retailers in North America. The ask? Create a campaign that felt unified in spirit, yet distinct enough to honor each brand’s individuality—no small feat when those brands are direct competitors.

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Our solution: four uniquely crafted campaigns, each spotlighting a local tastemaker in their city and their “kitchen”—a metaphorical and literal space where creativity simmers, inspiration flows, and personal style comes to life. The result was a visually rich, culturally rooted series of narratives that served heat in every frame—cohesive by design, yet unmistakably original.

 

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