SUPER BOWL 2024 | LAS VEGAS​

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For Super Bowl 2024, Jordan Brand redefined traditional football storytelling by spotlighting Aja Johnson, a trailblazing female football player from Chicago. Through powerful content, Aja shared her journey—from discovering the game to how it’s shaped her identity and strength as a woman. The story came full circle during Super Bowl weekend, when Aja made a surprise appearance at an in-store event, gifting elite young girl football players with Jordan gear and an unforgettable experience that celebrated empowerment, representation, and the future of the game.

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