A’ONE BLACK/PINK LAUNCH | COLUMBIA, SOUTH CAROLINA​

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To support the iconic launch of the A’ja A’One in its bold black and pink colorway, we partnered with Hibbett and the A’ja Wilson Foundation for a powerful day of inspiration in A’ja’s hometown of Columbia, South Carolina. Aligned with Hibbett’s Support Her Sole mission, the event brought together a group of girls for a day centered on empowerment, confidence, and community. Highlights included confidence-building stations, an on-court clinic led by Pro-Trainer Misha Horsey, and a powerful conversation between Coach Dawn Staley and ESPN Analyst Andraya Carter. To further the impact, Hibbett donated $25,000 to the A’ja Wilson Foundation, reinforcing their commitment to uplifting the next generation of strong, fearless leaders.

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