“Fu*ked around and got a triple-double.”
Ice Cube
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JORDAN BRAND THE ONE '26
Who will be The One?
Across Chicago, New York, and Los Angeles, we helped turn Jordan Brand’s The One into a three-city platform for competition, development, product, and athlete access. Jayson Tatum connected with young hoopers in Chicago and New York, Trae Young pulled up in Los Angeles, and 3-2 Design helped give the tournament its own visual identity across key competition moments.
What we do
We turn bold ideas into tangible results
Agency 3-2 is built for high-pressure moments, where timing matters and details decide the outcome. We translate client intent into a deployable plan, then move fast with a team that stays close to culture and grounded in signal, not guesswork.
The result is work that feels relevant, executes cleanly across touchpoints, and expands without fragmenting. Social, talent, content, events, merch, we run it as one system and package the proof so moments live beyond the engagement.
expertise
Who we've worked with
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A’Ja in A’TL
A’Two Dinner with Hibbett
Set in Atlanta, with its proximity to home and its influence across fashion, sport, and creative culture, the evening was designed to honor A’ja Wilson in a way that felt personal, credible, and fully in step with the world around women’s basketball.
It has been nothing short of greatness working with Agency 3-2.
From quick turnarounds with short timelines, kid's moments, and content shoots, they have never under-delivered and always exceeded expectations. It has been a pleasure working with the team, and I am excited about the future to come.
Mike Stevens
Director, Jordan Brand Chicago