SUPER BOWL 2026 - SHOE PALAC​E

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We took over @shoepalace with @nike for a full-scale cultural moment where customization met community at The Nike Smoke Shop. 

 

Three days of nonstop energy, custom jersey heat-pressing every day, and moments you really had to be there for.

 

Day 1: After-hours energy only. An exclusive kickback with passed vintage bites, heavy sounds, airbrush fees, and Shoe Palace x Nike pagers dropped to a select few tapping insiders in for surprise moments and exclusive releases. 

 

Day 2: The next generation showed up. A local youth football team pulled through for a surprise appearance by Deion Sanders. Prime greeted the kids, then led a live conversation with @sib_vicious followed by open access to the jersey station, a flipbook photo moment, and the drop of the Nike Air Diamond Turf 2.

 

This is how you move the game.