CLIENT


Nike All-Star Weekend 2026
NBA All-Star Weekend. Compton. Nike x Shoe Palace.
We started Saturday by hosting local girls youth basketball teams for a private breakfast with a custom menu and a surprise at every seat: Nike backpacks ready to be customized. From a backpack patch bar to an Air Force One shoe charm station, the girls built pieces that were fully their own.
Then the doors opened and @lisaleslie - WNBA icon, 4x Olympic gold medalist, and one of the greatest to ever do it stepped in. She sat down with ESPN host, @malika_andrews , for a powerful conversation on confidence, leadership, and owning your space in the game.
All weekend long, the store stayed active with exclusive shoe drops and a custom photo moment that had guests looking like they were throwing down a dunk instantly sent to their phones.

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