Jordan Brand All-Star Weekend 2026

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For 4 days at the Foot Locker Takeover inside Crypto Arena, we partnered with Jordan Brand to bring a refined, luxury-level fan experience to Los Angeles.

 

Guests stepped into an exclusive one-on-one customization atelier, personalizing Jordan flannels, totes, and beanies with premium patches + airbrush finishes complete with white glove service, sleeve cutting/cropping options, and a text alert when their piece was ready, all curated and executed by @3_2design

 

Then came the photo moment. 
Fans posed in front of a Luka Dončić x Jumpman branded Koenigsegg Regera, capturing an editorial-style shot inspired by the iconic DUB Magazine era complete with a custom magazine cover to take home and a digital copy for immediate sharing. 

 

A weekend of storytelling, status, and sport done the Jordan way.