AJ6 Launch | NYC

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We worked with Jordan Brand and partners at Snipes + Shoe Palace to create experiences to remember powered by culture, energy, and the mindset that Greatness Is Never Satisfied.

 

From the moment guests stepped inside, live DJs curated the vibe and set the tone for an elevated retail experience. Campaign-wrapped booths, immersive visuals, and a soundtrack that carried you through the space.

 

In Harlem with Snipes, shoppers moved through the experience with branded donuts + hot chocolate in hand, unlocked exclusive Jordan x Snipes gifts for the first 60 through the door, and stepped into our infrared “All or Everything” photo moment  complete with instant digital + printed keepsakes.

 

And for 23 lucky guests? A surprise & delight drop featuring @alaia.ryan (@nayrstudio )signature heart-shaped bags.

 

In Dallas with Shoe Palace, we leveled it up with custom Jordan-branded coffee. Guests ordered their drink of choice and watched the Jumpman logo get printed right on top.

 

Retail should feel like this.