Jordan Brand | Blue Jeans + Bling | Dallas

​

We partnered with Jordan Brand + Bike Friendly South Dallas to create a full-scale brand experience for 40 girls at Hibbett where sport, style, and culture came alive. 

 

From concept to execution, we designed a seeding moment for the ‘Blue Jeans and Bling’ FA25 collection, paired with a surprise bike gifting + customization experience—all of these girls are ready to go Back to School as their best, confident selves.